Welcome

This section will highlight what i think are very good websites worth your time or interesting articles about the Web in general today, including marketing and making money on the Web.

AdSense really can make a lot of sense or cents!

One of the attractions of PNN is it's ability to draw traffic and make money for us through the advertising channel... especially Google's AdSense advertising.

But is that going to make much money do you think?

Well read this article and see how:

Markus Frind of PlentyOfFish earns $300,000 per month!
Kevin Rose: - $250,000 per month
Jeremy Shoemaker - $140,000 per month
Jason Calacanis: Weblogs, Inc. - $120,000 per month
David Miles Jr. & Kato Leonard - $100,000 per month
Tim Carter: AskTheBuilder.com - $30,000 per month

So without doubt AdSense can make big bucks if you have the right content and get your formula right!

Web 2.0 in under 5 minutes

Want to know what Web 2.0 is all about in 5 minutes?... then watch this great video below!

Free education videos

Internet Marketing Is Going To The Feeds!

This change is permanent:  Marketing your website without taking advantage of RSS feeds will be the biggest mistake you can make in 2006 and beyond.

Microsoft is unleashing a new OS (Vista) that will plug into the web via RSS in a very profound way.  If you haven't been keeping up on Vista (formerly Longhorn) developments because you thought it was of no consequence to you as a marketer, think twice.

Vista will revolutionize the way everyone syndicates their content and markets their websites forever.

RSS is fast becoming the backbone of the web.  Sites are organically syndicating content around the web through RSS search engines like this one:  http://rssfeeds.contentdesk.com.

Feeds in RSS directories then get picked up by publishers looking for good headline content for their sites.

The major search engines also pick up those feed listings and often discover new sites and spider them faster than any other form of content syndication including articles and press releases!

How To Create A Feed For Your Site

First off, if you are not blogging, you need to.  Every type of site imaginable can produce a relevant blog with topics related to your main content.

It doesn't matter if you simply sell furniture on your site - you need a blog!

Imagination is all that is required to create a blog featuring the almighty promotion power of an RSS feed.  In the furniture example you can blog about interior design and any number of topics.

Notice that the big sites (that were formerly simple shopping cart sites with little content) are now putting up articles and blogging about the topics surrounding their products.

They are not stupid.  They know that creating content and feeding it around the web is a major traffic source and they've been switching to richer content models for well over a year en masse.

Most any major shopping site you land on nowadays has rich content somewhere on the site.  And they have a feed their visitors can subscribe to and that they can market with.

For the smaller mom and pop shop, a Wordpress blog is all you need to plug into the RSS world and fill your site with rich content (not just product descriptions and sales letters) that the engines are looking for, as well as the major part of your market who want more information before making purchases.

A review site is a very popular model.  Lots of surfers want to read about 3rd party experiences with products before deciding on purchases.

Again, this model is not new and it is not an afterthought marketing ploy.  It is major business to the sites who have mastered the art of filling direct sales sites and shopping cart-run sites with deep content.

With Microsoft Vista, all PC users are going to be able to detect feeds on every site they visit and subscribe to those feeds.

Very soon the days of "Give me your email address and other private information" will be a thing of the past.

Smart marketers are going to adopt the RSS information delivery model because surfers will quickly begin to ignore email subscription forms while looking for the simple and completely anonymous RSS subscription model.

So if you haven't started planning a marketing campaign utilizing RSS delivery of newsletters and updates over email, you had better get started understanding RSS and its eventual replacement of the traditional email list.

Critical mass tolerance of spam and giving out email addresses has been reached in all markets.  Only in very tight niches in special circumstances where there is instant trust and credibility conveyed by a site will you find decent optin rates.

Everywhere else the optin rate for any kind of email notification list is at rock bottom.  Add to that a dismal delivery ratio of emails due to overzealous, catch-all spam filters from the ISP to the user level, and the writing is on the wall:  email is on its way out as a viable tool for a successful marketing campaign.

The change is happening now and it will be permanent.  RSS will eclipse email lists and it will be the new defacto method of content syndication around the web by the end of 2006.

Tracking what your RSS subscribers click on and do through your RSS feeds is the problem many geeks are working on now.  We will soon have more accurate and more in-depth tracking available through RSS subscription and sydication than we currently have with email marketing.

Once marketers feel comfortable that they haven't lost any tracking ability that we currently enjoy with email, the game will quickly accelerate into a whole new type of competition for eyeballs.  Watch also for a whole slew of new marketing courses and materials that teach how to dominate a niche with RSS marketing rather than email marketing.

"Growing Your List" and "Syndicating Your Content" is going to be done by RSS more and more by regular website owners as this year progresses.  That includes your competition!  Vista will be a massive feed detector/reader available to all PC users very soon.

This means that you can have a feed on your site for visitors to subscribe to, or you can see for yourself how many of your visitors choose to ignore your email subscription form and your content because you are not Web 2.0 enough for them.

So, are you set to take advantage of RSS as the impending dominant tool in your marketing campaign?

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Jack Humphrey is a professional website promotion consultant and writes for The Friday Traffic Report on marketing with RSS and other internet marketing topics, available at http://fridaytrafficreport.jackhumphrey.com

Static Sites And SEO Are Dead!

Static Sites And SEO Are Dead:  Please Make A Note Of It

The Dodo, T-Rex, and Aggressive Search Engine Optimization - Gone Forever.  Here's What You Can Do Now

You can really take a lot of flak from people who don't read and listen carefully to what you say.

Note to reader:  Never declare the death of something even if it is a foregone conclusion and 100% true unless you are ready for some grief from the peanut gallery.

Such was the case when we started telling people on webinars and teleconferences that SEO was dead.

SEO?  DEAD?  My goodness you could hear the cans of whoopass opening up from all the 90-pound geekling search engine optimization firms around the world.

The pocket protector (a geek's gauntlet) had been thrown down.

Context has a lot to do with any bold statement and declaring SEO dead was in a context that explains perfectly what I meant by it.

The web has changed drastically this year.  Call it web 2.0 or whatever you wish, but the webscape is a mighty different place than it was a year ago.

Everything has changed from search engines to social networking to publishing platforms (what you actually run your content on).

I guess I should qualify that by saying the web has changed, but most marketers have yet to wake up and smell the coffee.

Back to SEO being dead.  The context in which this declaration was made was when we were recently discussing the new results we'd gotten from heavy testing and the fact that what used to work for us no longer worked.

One might think "bummer, man!"  Actually it is a blessing in disguise.  With the right system for publishing, the right technology, tools and tactics, the web is easier to market on than it ever has been before.

Website owners no longer have to pour through endless forum threads and documentation, expensive courses and training seminars to learn heavy-duty search engine optimization.

It is no longer necessary to do anything more than post and rank, once you have the right tools working for you.

One big reason is that Google and the other engines are switching to become more dynamic and fluid in their rankings.  This is evidenced by our own testing and what you've probably seen yourself.

There has been a fluidity to search engine rankings in the last few months unbecoming the slow, lumbering state the engines used to operate in when trying to stay up to date and relevant.

Google is actually living up to its promise to reward webmasters who develop relevant, topical, visitor-useable content.  Visitor Optimization, they call it.

It was a leap of faith, but we started publishing solely to please our markets without aggressively optimizing.  Just like Google asked us to do.  No hardcore late night sessions doing endless keyword research or inflating our keyword densities to cheat the system.

(We've concluded that trying cheat a multi-billion dollar mega corporation with thousands of geeks programming and watching our every move was a dumb idea.)

Simply putting out content that the market wanted appreciated is all we do now.

Guess what?  My sites now enjoy a plethora of top 10 rankings in Google for scores of keyword phrases.  Keywords people are actually using to find my site, not just "vanity" keywords no one searches on.

We are doing this with no aggressive or even moderately aggressive search engine optimization.

We are using a blog platform that performs better than anything else we've used (based on Wordpress).  We are using high tech RSS tools to syndicate content.  We are using social networking to get links.  We are tagging and pinging and using autodiscovery in a new way.

Aside from using common sense SEO strategies like carefully naming our posts, linking within our sites with keyword phrases (as long as it makes sense to do so) and naturally writing about relevant topics, there is nothing remotely like the old SEO we had to do on the old web.

Once people take the same leap of faith we have and start using publishing tools that engines eat up along with posting regular, ORIGINAL, relevant content, they will start to see the same results.

What you need to see this happen for you:

1. You must be blogging on a high-tech platform (At least Wordpress out of the box - nothing does better in the engines.)

2. Create multiple tagged RSS feeds based on your top keywords and use autodiscovery in your template to shove content in the face of spiders.

3. Tag, Tag, Tag!  And Ping! Ping! Ping!

4. Supplement your original content with relevant syndicated content.

5. Post every single day, even more than once a day, on real topics of interest to your market.

Make these changes and watch the fun begin.  Post, rank, and watch those aggressive, sleepless, stressful search engine optimization days fade away in your rearview mirror forever!

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Jack Humphrey has a lot to say about successful marketing and publishing on the web.  The gurus subscribe to his blog and you certainly should too if you want to hear more about the new web and how to market on it!  http://www.jackhumphrey.com .